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Asva AI is the developer platform that helps brands participate in agentic commerce — the emerging channel where AI assistants like ChatGPT and Google Gemini discover, recommend, and complete purchases on behalf of users. This documentation covers everything you need to implement the right protocols, attribute AI-sourced traffic, and measure AI-driven revenue.

Quickstart

Get your domain scored, manifest published, and attribution running in under 5 minutes.

Core Concepts

Understand UCP, ACP, dark traffic attribution, and the Readiness Score.

UCP Guide

Make your products purchasable on Google AI Mode, Gemini, and UCP-compatible surfaces.

ACP Guide

Enable ChatGPT Instant Checkout so users can buy without leaving the conversation.

Attribution

Surface hidden AI-sourced sessions in GA4 and understand which AI channel converts.

API Reference

Full reference for the Audit, Manifest, and Attribution REST APIs.

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How it works

1

Run a Readiness Score

Use the Readiness API or the free browser tool to audit your domain and discover which gaps to close first.
2

Implement UCP or ACP

Follow the UCP guide to become shoppable on Google AI Mode and Gemini, or the ACP guide to enable ChatGPT Instant Checkout.
3

Install attribution

Add the Asva attribution snippet to your storefront to surface AI-sourced sessions that currently appear as “Direct” in GA4.
4

Track AI revenue

Connect GA4 custom dimensions and use the Attribution API to measure which AI surfaces drive conversions.
ChatGPT users convert at 15.9% on ecommerce versus 1.76% from Google organic. AI is already the highest-converting channel — most brands just can’t see it yet.